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GE Capital, Martin Team Up

GE Capital's Retail Finance business, a consumer lending unit of General Electric, recently announced a new agreement to provide consumer financing through C.F. Martin authorized dealers nationwide.

Under the new multiyear agreement, consumers can finance the purchase of Martin guitars on their NAMM card, backed by GE Capital.

"Martin guitars have been the standard by which acoustic guitars are measured," said Dennis Murphy, vice president of sales for GE Capital's Retail Finance business. "We're honored to work with Martin. They have a long tradition of quality and success, and we want to help them continue that tradition."

"Like Martin, GE Capital has a lot of experience at what they do," said Steven Carletti, vice president of sales for C.F. Martin. "We appreciate their knowledge of the retail sales business. We think this will be a very powerful relationship going forward."

For more than 75 years, GE Capital's Retail Finance business has provided billions of dollars in consumer financing through more than 200,000 small- and mid-sized businesses throughout the United States.