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Beijing to Host 'Player's Show' in Spring 2007

The music products industry will have a new event as of May 2007. The China International Music Market (CIMM) will take place in Beijing as a collaboration between the organizers of the world's most prominent industry shows: CMIA (China Music Instrument Association), Intex Shanghai (hosts of Music China), NAMM and Messe Frankfurt (hosts of Musikmesse).

Positioned as a "player's show" for the domestic China market, CIMM will comprise instrument suppliers from all over the world together with musicians, dealers and retailers from Beijing and the northern part of China.

Though not as commercial as Shanghai, Beijing is known as the cultural heart of China, with a music scene that has everything from classical western and Chinese music to ]rockers and pop-stars. CIMM will be extensively promoted to western manufacturers and suppliers of MI products and accessories as a prime venue for selling into northern China. It will give musicians from Beijing and the surrounding region the chance to see, hear and play the latest high-tech instruments from all over the world.

"Through our positive experience in organizing Music China (Shanghai) with the China Music Instrument Association and Intex, we have become more deeply involved in the musical instrument market in China, and have greatly increased our knowledge of what the market demands," said Cordelia von Gymnich, vice president of Messe Frankfurt. "China is so vast. We believe that a new MI trade fair in Beijing for the north and northeastern part of the country is urgently needed, and it is for this reason that Messe Frankfurt whole-heartedly steps into this new four-way partnership to organise CIMM."

CIMM 2007 will be the first time these four tradeshow organizers have come together in this way.

For its part, NAMM will offer free professional training sessions at CIMM in Beijing that will educate attendees about ways they can increase their sales, market their businesses and succeed in today's marketplace. NAMM has 9,000 member companies from around the world, including 217 active Chinese members, which include the largest Chinese manufacturers.

"NAMM is committed to industry growth worldwide, and co-producing the new China International Music Market with the other three partners will play a big role in developing the market in China," said Joe Lamond, CEO and president of NAMM.;